Strategy: As customers slam Chipotle's queso, Moe's is giving away the cheesy dip for free — here's how to get some (CMG)

Moe's wants to reassert itself as the king of queso, with Free Queso Day on Thursday.

Moe's wants to reassert itself as the king of queso.

On Thursday, the Tex-Mex chain is giving away free queso all day.

All customers can get free chips and a six-ounce cup of queso at Moe's. You don't even have to buy anything else — just show up and get free chips and queso.

Queso has been trending in the fast-food industry recently. In July, Wendy's added three queso-drenched items to the menu: the Bacon Queso Burger, Bacon Queso Chicken Sandwich, and Bacon Queso Fries. Del Taco ditched nacho cheese in favor of all-natural queso in early September. And, in mid-September, Chipotle rolled out its queso nationwide.

However, Chipotle's queso has had a less-than-positive reaction. Many customers have complained about the texture, with some calling the chain's queso "a crime against cheese."

According to a Chipotle spokesperson, queso sales and customer reactions have been sufficiently encouraging and the chain is not planning on substantially changing the recipe.

SOURCE - PULSE.NG posted by Campus94