Nike first signed Michael Jordan to an endorsement deal
more than 30 years ago, but the debate over who
deserves credit for the signing has taken on a life of its
own.
Now, Jordan's agent during his playing days is weighing
in.
"Michael Jordan is the one who most deserves credit for
signing with Nike," said David Falk, who represented
Jordan in contract and marketing negotiations.
Falk bristled at the most recent comments from Sonny
Vaccaro, the former Nike marketer who told the
"Brown and Scoop" podcast that he deserved most of
the credit for the Jordan signing.
Triggered by ESPN's 30 For 30 documentary "Sole
Man" that focused on Vaccaro, Jordan himself
minimized Vaccaro's contributions in comments made to
USA Today in September, when the film debuted.
"Sonny likes to take the credit," Jordan said. "But it
wasn't Sonny, it was actually [Nike employee] George
Raveling. George Raveling was with me on the 1984
Olympics team. He used to always try to talk to me,
'You gotta go Nike, you gotta go Nike. You've got to
try.'"
Vaccaro, on the podcast, responded to Jordan's
comments: "Michael is delusional. George Raveling is
crazy. Phil Knight is sinful."
"I stayed at [Jordan's] home," Vaccaro said. "I
traveled to Europe. ... He didn't want to sign with
Nike. I picked him, just so we understand. Nike didn't
want him."
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